Dean McKenna

Cassia Digital Agency

I help reputation-led, owner-managed businesses move beyond word-of-mouth referrals by creating digital strategies that deliver leads, visibility and long-term commercial outcomes.

With over 30 years in global retail, eCommerce and digital performance, including senior roles at Amazon and McDonald’s, I know what it takes to drive results at scale. I now apply that expertise to SMEs who’ve built a strong business but know they’re falling behind online.

I work with time-poor, growth-minded founders who are often saying:
• “Our website isn’t bringing in any leads.”
• “We’re invisible online, but our competitors are everywhere.”
• “We know digital matters, but we don’t know where to start.”


At this stage, they don’t need another ‘web guy’ or ad-hoc freelancer, they need a strategic partner who brings clarity, capacity, and commercial thinking to the table. That’s where we come in.

I'm a straight-talking Aussie and this approach is appreciated by business owners who are ambitious and want to drive their business forward.
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Dean is a member of our south west London group.

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Steph Kowalski