James West James West

How to introduce yourself at networking events

Your introduction sets the tone for your business networking experience. But the importance of your networking intro is partly the reason why so many people get it wrong. Here are five tips gleaned from our many years of networking to help you make the desired first impression.

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James West James West

Why a networking strategy is important for generating sales

Business networking can be an incredibly efficient way to generate sales, yet without a plan of action, many people who attend meetings are disappointed. Emma Wilson of Emari explains how to make business networking a powerful part of your sales and marketing strategy.

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James West James West

Nobody wants a BBQ with a brand

Do customers really want a relationship with a business? With the value of social media now in question, do why we need the way we connect with customers online?

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