What's your personal brand telling your potential customer? The ONLE Networking Show ep12 with Sas Soubhi.
Sas Soubhi of Business Medics joins James and Kelly to explore the ways in which others form an opinion of your personal brand based on your interactions. In this month’s networking gem, Kelly advises on finding the balance between personal and professional within your 1-2-1 meetings. Plus, Sas shares his insight on how the approach to marketing has shifted in recent years and the importance of assessing time input versus output with each of your current marketing methods. We also hear a few tales from Sas’ most memorable years in business, including a night of karaoke with Terry Venables!
Listen/subscribe on Apple Podcasts:
https://podcasts.apple.com/gb/podcast/what-is-your-personal-brand-telling-your-potential/id1500905335?i=1000578948861
Listen/subscribe on Spotify:
https://open.spotify.com/episode/5wA5EsSC6fti8F5vZj6PgX?si=dc2e356eaa7a465e
Show notes
What is personal brand?
In this episode of the ONLE Networking Show, we talked about the difference between business brand and personal brand. It appears that people typically put more emphasise on trying to curate their business brand but put little thought into personal brand. And of course, personal brand is all you have at networking!
Kelly’s networking gem: Having a productive 1-2-1
When you are having 1-2-1 meetings with people, make sure to leave knowing what they sell, who it’s for and what price range they are in. The obvious reason is that with this knowledge, you will potentially be able to refer them. But it also shows that you are interested in helping them and may help them refine their message. Plus they are likely to ask you the same question, so you’ll be able to refine your message.
Comments from the ONLE members about understanding your personal brand:
Tim Brock: “Your friends and family will tell you you’re great. You need people you trust in business to give genuine feedback.”
Simon Peat: “I want to develop my own brand and understand where I fit in the small business world, and then I’ll add the brand imagery around it”.
Zack Raven and Gareth Screech, in the vast community of IFAs, have found a way to differentiate their businesses in a space where you do “the same as lots of other people”.
Conclusion: There’s a misconception that you have to reveal everything when introducing yourself at networking. You don’t have 60 seconds, you have 90 minutes to demonstrate your personal brand.
Give Sas a follow: https://www.linkedin.com/in/sassoubhi, https://twitter.com/sasofbizmedics, https://www.facebook.com/Business-Medics-Ltd-202535779764073/