Why most business social media fails. The ONLE Show ep7 with James Gayle

Kelly and James are joined by James Gayle of Shogun Social to talk about why most business social media is a waste of time and discuss Kelly’s Networking Gem about building credit with your network without spending money. And most importantly which four NBA players the James’ put on their basketball Mount Rushmore (and Kelly even chips in with three).

Listen/subscribe on Apple Podcasts: https://podcasts.apple.com/gb/podcast/think-like-a-creator-to-succeed-on-social-the/id1500905335?i=1000556399347

Listen/subscribe on Spotify:
https://open.spotify.com/episode/5uQXIJiXfpduwiSbnE4ux1

Show notes
Question: You’ll hear a lot of people talk about the lack of body language online. Are we missing other comms?

Ainslie Chivers, aka the Print Lady. “We forget to listen to the language people use.”

Robert Brown - has to be two-way. Not everyone wants a relationship, be aware of the expectation and the reaction. Some people just want a transactional interaction.

Tracey Shrimpton. “Easy to build relationships at a superficial level, building trust is the key.”

Sam Cush. “It used to be hard to get time with people, but once you got into the conversation, easier to build a deeper connection. Now we’re networking online, it’s easy to get time with people, but you have to work harder to deepen the connection”. Brilliant distillation of the way networking has changed. Online, we’ve saved you time, we’ve given you limitless reach and an abundance of connections. But you have to put the work in to deepen the relationships. 

Jennie Eriksen: “Active listening is crucial, arguably more so when meeting people online. But the foundations of networking and building relationship are the same: listen, have 121s, find out how you can help your network.”

James Gayle. Give people value within 10 minutes. The goal is for them to WANT your business car. Record your 121s - quick way to share one-to-many knowledge.

Accounts to follow to understand the concept of sharing knowledge without asking for anything back.
Gary Vaynerchuk: https://www.instagram.com/garyvee/
Goat Agency: https://www.instagram.com/thegoatagency/
Give James a follow: https://www.tiktok.com/@shogunsocial, https://www.instagram.com/shogunsocial/