Is online the ultimate networking equaliser? The ONLE Show ep5 with Pete Avery

Why the changing demographic of networking is a good thing, the power of the online ice-breaker and Kelly explains how to manage your follow-ups.

Plus special guest Pete Avery of We Are Stride explains his background working on NME and how he almost wrote off Jeremy Clarkson’s Range Rover while working on Top Gear. Hosted by Kelly and James West.

Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/onle-networking-podcast/id1500905335?i=1000547559609

Listen on Spotify: https://open.spotify.com/episode/4e8onFvkssCnkyRVEYzDnU?si=WhdBileJTViYEKoKljNsFQ

Show notes

Networking chats with Kelly, James and special guest Pete Avery
- Dealing with networking uncertainty as in-person events are cancelled/poorly attended.
- Do in-person events feel the same - or are the people that attend them typically those who prefer talking to listening?
- How can you build familiarity when events are disjointed?
”The only inferiority is your attitude towards online networking.“
- Saying the same thing again, but a bit LOUDER does not make people listen more intently!
- The best networking connections have often come from people who you didn’t think would be useful
- The serendipity of networking - how can you find the people who will help you?
- Online gives you far more “ice breaker” conversations than you can ever get in-person

Lessons from ONLE Members
Why it’s important to have one word to sum up 2021 and your hopes for 2022

Naomi Light: “You can’t embrace the new until you acknowledge the good and the bad.”
Jennie Erikson: “Momentum is everything so remember to celebrate the small things.”
Denyse Whillier: “Hold your nerve - don’t break everything, trust yourself.”
Tam Goldsmith: “My word for 2022 is global and this is made possible by online.”
Tracey Howes: “Let’s be fearless and bold.”
Shout out to Chris Lomas and Reach my Street - bringing hope to children

Kelly’s Networking Gem
How do you manage the follow-up process after meeting people at networking? Are you doing what you said you’d do?

Pete Avery interview
- Art and English - a unique combination of skills. The power of the English language, especially when combined with imagery.
- Working on NME and Top Gear
- Almost writing off Clarkson’s Land Rover.
- Getting the best from the people you work with.
- Why do we struggle to sell and position what we do?
- Should your 60-second pitch be 10 seconds?