The LinkedIn/online networking revolution: The ONLE Show ep4 with Alice Fewings
How LinkedIn and online networking are redrawing the networking landscape, why we’ve forgotten how to small talk and reflections from the Great British Entrepreneur Awards. It’s the ONLE Networking Show - episode 4, with hosts Kelly and James West and special guest LinkedIn coach and trainer, Alice Fewings.
Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/onle-networking-podcast/id1500905335?i=1000544315698
Listen on Spotify: https://open.spotify.com/episode/4o4nJ5ir3IQhEi2FMcqbwd?si=bm0mIJtUSfq0763x-GlUbg
Show notes
GBEA Awards - we were finalists in the Family business category: https://www.greatbritishentrepreneurawards.com/news/2021-great-british-entrepreneur-awards-finalists-south-east/. Why Family business was so apt for us and what it meant to mix it up with those finalists.
Lessons from Steven Bartlett @GBEA: “you need resilience, optimism and a sense of purpose so that you carry on when any sane person would quit!”
Shout out to Steph Elswood from Sasstainable and her wonderful family - who on reflection we probably shouldn’t have said reminded us of the family from Succession…
Kelly visits the Barrow Club and continues being too fond of Chris Mansfield!
Thanks to FSB Isle of Wight/Hampshire and Tim Brock.
Kelly’s networking gem - use the attendance sheet in the right way.
Networking chats
- Is New York ambitious enough? It’s not a new network for the US, it’s for bringing together the two countries to collaborate, build relationships, trade.
- The 20-mile radius of networking is now gone, we just need a forum to bring them together.
Alice: “Pre-lockdown my furthest client was Dorset, now it’s Hong Kong. Online was the break I’d been waiting for - I was having to travel further afield”.
Lessons from ONLE Members
“Where is your furthest client located?”
• Czech Republic - Jim Culverwell
• Seattle - Ellcie Moore
• Canada - Paul Hill
• New Zealand - Roy Allaway
• International Space Station - Grant Notman
Alice Fewings interview
- How Alice learned about relationships and storytelling, as apress officer for the London 2012 Olympic Games.
- Why niching down makes your audience bigger, not smaller, rather than offering “everything to everyone”.
- LinkedIn is a business networking space. “Think of it as the office chat, not a task and you’ll enjoy it more and get more value.”
- If you’re seeing lots of content you don’t like, stop engaging with it! LinkedIn shows you content based on what you spend most time engaging with, so change your habits.
- April 2020, 2400% increase in engagement. That has continued - people are using LinkedIn to talk, not to market.