James West of Perfect Motion is a journalist, editor and blogger. He explains to entrepreneurs and business owners how blogging helps you find new customers online - if you blog with purpose.

Do customers really want a relationship with a business? With the value of social media now in question, do why we need the way we connect with customers online?

What do Wetherspoons and Apple have in common? They’ve both shunned social media. Before chastising Wetherspoons for dumping its social media accounts, it time to think sensibly about what’s right for your business.