What do Wetherspoons and Apple have in common? They’ve both shunned social media. Before chastising Wetherspoons for dumping its social media accounts, it time to think sensibly about what’s right for your business.

We all want people to look, listen, admire and love everything we post on social media. Imagine how quickly our accounts and businesses would grow if we just knew the Social Media Magic Setting! James West explains the formula.